Case study session. Sales mix (channels, products, types of promos) in the context of too many sales

Never-ending promos in fashion cannot be ignored. Apart from the traditional seasonal sales, retailers experiment with unique promotional events and creative advertising campaigns which will stick in the customers’ memory.

Can a fashion retailer go without promos? Which KPI should be used to assess their effectiveness? Types of promos depending on corporate goals and tasks.

5 october, 15:00 – 16:30