Physical store is still the main point for customer interaction. Meanwhile, the omnichannel consumption model dictates the need to change. Today's retail space should give emotions, create a vivid impression, inspire a purchase and build loyalty for the brand.
Press conferences, lectures, broadcasting of sports events, public talks, film screenings - how to make a multiplatform project from the store? What requirements should meet today’s retail space? Technologies and additional services for customers that need to be developed in the store.