Store forever. Transformation of a physical store and new ways of communication with the customer

Physical store is still the main point for customer interaction. Meanwhile, the omnichannel consumption model dictates the need to change. Today's retail space should give emotions, create a vivid impression, inspire a purchase and build loyalty for the brand.

Press conferences, lectures, broadcasting of sports events, public talks, film screenings - how to make a multiplatform project from the store? What requirements should meet today’s retail space? Technologies and additional services for customers that need to be developed in the store.

10 october, 12:30 – 14:00