Interactive discussion. Bloggers show. Opinion leaders and retailers talk about cooperation and their own purchasing motives

Influencer marketing is one of the main trends in fashion and beauty retail. Often, working with bloggers is more effective than announcements on TV and outdoor advertising. The main criteria for working with opinion leaders are the correct choice and analysis of the audience; moreover, the opinion micro-leaders show a better result than million-plus bloggers.

During the session, retailers will share case studies with opinion leaders, and fashion bloggers will tell how they choose clothes and shoes and what is important for them in choosing a label, model and brand.

10 october, 17:00 – 18:00

Speakers