Case session. Content is the king. How to win customers’ love with the right content strategy and competent positioning
Newsletters that are interesting to read, social-network posts that people cannot miss, a website blog that any media outlet will envy — are they real?
The best way to increase brand loyalty is to have a competently built strategy of content marketing and promotion. It is a known fact that content marketing is a long-term game where a return of investment may be significantly delayed; but so far, this type of marketing still remains one of the most effective approaches in different business areas and especially in e-commerce.
How to start speaking the same language with customers? How to prioritize the channels correctly? How to embed information about goods/services into content successfully? How to organize one-click buying?