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English program

April 14, 2011, Thursday, first day of the Forum

10.00 : 18.00 Registration of the participants
10.00 : 11.00 Welcoming coffee, exhibitions, negotiations with colleagues
11.00 : 12.40
Grand Ball Room
PLENARY SESSION I
short speeches and a subsequent discussion
Up-to-date multichannel retail development strategy in Russia and worldwide. Solutions to change from low price to high value of customer service.
Issues to discuss:
  • Analysis of the 2010 results and growth barriers. Why has the increment in the number of 'netizens' outstripped growth of our sales?
  • How are key players going to implement the market share development strategy? How important will be the role of the brand value? How soon will price competition be replaced with service competition? How intensive will be the expansion of traditional retail in the Internet?
  • What industrial initiatives will contribute to inspiration of confidence for the customer?
  • Recent trends in the assortment and marketing policies.
Moderator:
  • Andrey Khromov, head of project, Shop.Philips.ru
Speakers:
  • Dr. Stephen Zoll, managing director, eBay GmbH, eBay Advertising Group, CEO, Brands4Friends
  • Vladimir Ryumin, CEO, Utkonos
  • Sergey Rumyantsev, CEO, MTS Retail
  • Felix Muchnik, CEO, Softkey
  • Igor Karpachev, CEO, Allegro MAIL.RU e-Commerce Group
  • Oscar Hartmann, CEO, KupiVIP
  • Kamil Kurmakaev, CEO, Wikimart
  • Oleg Ryazhenov-Sims, sales director, Svyaznoy
  • Mikhail Ukolov, CEO, Utinet
12.40 : 13.00 Coffee break, participation in the business partners' showrooms
13.00 : 14.00
Grand Ball Room
PLENARY SESSION II
presentations
The Customer. What is 'our all' today?
Issues to discuss:
  • Analytics on material goods trade markets: what product categories are most sold online?
  • Service and goods consumer profile in various online sales channels. What is he, the online Customer?
  • Understanding the motives of customer behaviour is key to satisfying the online shopper - How does the online retailer achieve this understanding?
  • How to justify the confidence of consumers in the implementation of sales over the Internet?
  • Development of the sign of professional community confidence to online-retailers – «We like it!»
Moderator:
  • Alexander Onishchuk, president, RATEK
Speakers:
  • Ilya Belonovskiy, executive director, AKORT
  • Dmitriy Yanin, Chairman, International Consumer Societies Confederation
  • Oleg Prusakov, Head of consumers rights protection department, Russian Federal Consumer Rights Protection Service
  • Timophey Gorshkov, CEO, InSales
  • Natalia Morzhova, Deputy Country Manager, Retail and Technology, GFK Russia
14.00 : 14.50 Luncheonette
14.50 : 16.30
Grand Ball Room
PLENARY SESSION III
a panel discussion
Experience of creation of efficient organizational structures in the new industry.
Issues to discuss:
  • How is management efficiency of an Internet shop and a conventional multichannel sales retail generated? Key factors and examples.
  • Online business management structure. Departmental functions. Hierarchical structure. KPI (key performance indicator) and motivation.
  • Place of the online subdivision in the traditional retail chain.
Moderator:
  • Eugeniy Shevelyov, e-commerce director, Svyaznoy Group
Speakers:
  • Kirill Grodinsky, head of e-commerce, X5 Retail Group
  • Alexey Pavlyk, CEO, Dostavka.ru
  • Andrey Khromov, head of project, Shop.Philips.ru
  • Oleg Ryazhenov-Sims, sales director, Svyaznoy
  • Dmitry Kopylov, head of retail, Finn Flare
  • Maxim Zakhir, director of e-commerce, M.Video
  • Sergey Kharlamov, CEO, Bakhetleva
16.30 : 16.50 Coffee break, participation in the business partners' showrooms
16.50 : 17.50
 Small Hall
Workshop I
presentations
Online shop technological platform in an overall corporate IT system.
Issues to discuss:
  • Successful solutions for the integration of a stock taking and warehousing system, the financial module and analytical add-ons for an on-line retailer.
  • Required investment and ROI (return on investment). Technology developers' recommendations and users' experience.
  • Online sales integration with offline retail chain IT systems.
Speakers:
  • Timophey Gorshkov, CEO, InSales
  • Mstislav Voskresenskiy, director, Directfood
16.50 : 17.50
Leningradskiy Hall
PLENARY SESSION IV
presentations
Legislative regulation and taxes in e-commerce.
Issues to discuss:
  • What are the regulator's priorities as far as the industry is concerned. What solutions does business need to develop the market and fair competition?
  • Specifications of legal regulation and taxation in the Internet.
Speakers:
  • Marat Abasaliev, head of e-commerce commitee, The all-Russian non-Governmental Organization of Small and Medium Business «OPORA RUSSIA», CEO, PayOnline System
  • Anna Zharova, PhD in Law, High School of Economy
18.00 : 19.15
Leningradskiy Hall
PLENARY SESSION V
presentations
Money in the Internet.
Issues to discuss:
  • Where is the money? How do funds flow? Where are their bottlenecks today? How has the customer's security changed over the year?
  • Strategic plans for development of payment acceptance systems. What technologies do the today's investments go in? What role will mobile payments play in the future?
  • Legal aspect of "electronic currencies" and terminal payments.
  • Payments for goods and services via internet-banking systems. Trends and prospects of development
  • New currencies in the Internet. What are the chances that internal social network "currencies" will turn into hard currencies? What is the business appetites in this respect?
Moderator:
  • Timur Aitov, executive director, Association of Russian Banks
Speakers:
  • Viktor Dostov, president, Electronic Money Association
  • Maxim Zakhir, director of e-commerce, M.Video
  • Nailya Zamashkina, development director, Money@mail.ru
  • Dmitry Gondousov, CEO, HandyBank
19.30
Grand Ball Room
Gala Dinner. The ceremony of awarding winners of the ONLINE RETAIL RUSSIA AWARDS.

April 15, 2011, Friday, second day of the Forum

09.30 : 10.00 Morning coffee, exhibitions
10.00 : 12.00
Grand Ball Room
PLENARY SESSION VI
in a form of a panel discussion
Confidence and loyalty through marketing.
Issues to discuss:
  • Integrated loyalty programs offline&online
  • Online customers' trust building-up case studies. Work in social media.
  • How can efficiency of various channels be measured? Control methods.
  • Systematic work with already existing customers: loyalty programs, actions, discounts and bonuses?
  • Coupon-model for retail. Perspectives for development in Russia.
  • Mobile marketing for online retail. Just about high-tech.
Moderator:
  • Mikhail Ukolov, CEO, Utinet
Speakers:
  • Andrey Khromov, head of project, Shop.Philips.ru
  • Oleg Ryazhenov-Sims, sales director, Svyaznoy
  • Maelle Gavet, marketing director, OZON.RU
  • Leonid Glouzman, CEO, KupiKupon
  • Dmitry Shashkin, CEO, Mallstreet.ru
  • Willy Kryuchkov, Marketing director, I-ON Digital Center
  • Alexey Avdey, head of service Yandex.Market
  • Marat Badaev, financial director, Wildberries
12.00 : 12.20 Coffee break, participation in Forum partners' showrooms
12.20 : 13.30
Leningrad Hall
Workshop II
presentations
Merchandising in online trade.
Issues to discuss:
  • Key elements of a 'selling' site design.
  • How can knowledge of the buyer's navigation on the site help increase sales and initiate repeated calls?
  • Neuromarketing in e-commerce.
Speakers:
  • Natalia Petukhova, consultant, Retail Training Group
  • Olga Teslya, development director, Olant-shop.ru
12.20 : 13.30
Grand Ball Room
Workshop III
presentations
Mobile shopping as a sales channel.
Issues to discuss:
  • How can an Internet shop prepare for payment from a mobile phone?
  • Latest services and mobile applications. Existing barriers and likelihood of acceptance.
Speakers:
  • Leonid Glouzman, CEO, KupiKupon
  • Felix Muchnik, CEO, Softkey
13.30 : 14.30 Lunch
14.30 : 15.40
Grand Ball Room
PLENARY SESSION VII
presentations
Last mile. New ideas and technologies.
Issues to discuss:
  • How can an Internet shop optimise its delivery service? Experience of Russian and European retailers.
  • What is the way to introduce new services of data accounting, storage, logistics and synchronisation convenient for customers and the company? Technological solutions on the basis of RFID (radio frequency identification) and satellite navigation.
Speakers:
  • Alexey Ametov, CEO, Lookatme
  • Nadezhda Romanova, CEO, Pickpoint
  • Alexander Galunov, CEO, Books.ru, Posylych
15.40 : 16.00 Coffee break, participation in Summit partners' showrooms.
16.00 : 17.15
Grand Ball Room
PLENARY SESSION VIII
presentations
How can an online retailer fulfil the whole of its network presence potential? 2011-2012 prospective resources and development guidelines.
Issues to discuss:
  • What products will be the most trading online in nearest future? What is the general distribution of shares of different categories?
  • How to avoid overpaying for acquisition of new customers? Which possibilities and advantages for business and customers does the Grupon coupon-sales mode have?
  • Behavior technologies for e-commerce with pay-for-performance
  • Free microphone: time to state one's ideas and concepts of online market development, however futuristic they may be.
Special Guest:
  • Special Guest - Mark Sottnick, CEO, Twist Worldwide (USA)
  • Pavel Doronin, partners programs director, Groupon Russia
  • Alexey Bondarenko, head of Moscow office, Internest
17.15 Completion of the Forum.