English version


The two-day Congress, Expo of technologies and equipment, and Representative offices of retailers themselves — these are the main components of the technology summit. Together, this is a Great theater of innovation and technology for retail! Participants from retail chains:

  • VP and Business Development and Marketing Directors
  • COO
  • CIO
  • Directors of Logistics
  • HR Directors
  • Executives of formats and regional offices
  • Supervisors of the property complex
  • Executives for non-commercial procurement.

Together with them, developers and suppliers of technology, equipment, and supplies analyze implementation experience and demonstrate new technological solutions in the areas of: business equipment, supplies, logistics, loyalty, personnel and training, light, navigation and design. As well as supernew integrated solutions: SoLoMo, biometrics, BI, robotics, big data, geolocation, etc!


Plenary Sessions
Opening of Expo Summit. Plenary session.

Retail network of the future. In detail!

Streamlined management, convenience and comfort for customers, rational layout and customer-oriented staff, well-established IT infrastructure and security... For these and many other “disciplines” already now industry leaders are less and less different from each other. What then is the future of the retail business? What is the competitive advantage 2015 +? Like 80 years ago, the secret lies in the details! With the time they become more technological and innovative. In retail, there will be no more simple solutions. And this is a new challenge for the industry, which cannot be ignored.

The customer itself is changing being attracted by the gravitational field of a global technological revolution. Even today, a typical representative of the most coveted consumer group is a “buyer-gadget”, armed with a smartphone and a tablet. Tomorrow, he will put on his Google glasses and his expectations form a traditional retail will change even more. The consumer becomes a “homo innovative”. It is only through innovative solutions that networks will be able to talk to him in the same language. In the language of advanced technologies.

Opening of Expo Summit Retail Detail 2013 is substantive talk about the “details” to build the store of the future and the network of the future. Not using with technology solutions impairs successful development of the retail network? What innovations and advanced technological solutions will shape tomorrow Russian retail? Augmented Reality? Tight integration with social networks and SoLoMo solutions? “Big Data” and Business intelligence? Geolocation services? Service robots? Customized 3D-printed products? Or biometric technologies? And maybe — all together? But then — in what proportions?

The answers to all these questions are being sought by the delegates together with panelists — Expert Council of Expo Summit “Retail Detail 2013”.

Plenary Session II:
Optimization of non-commercial procurement.

The rules and practices of interaction with suppliers today. Procurement system that will provide a competitive edge in technology tomorrow.

Tenders and auctions for non-profit delivery have become the standard in most of the leading companies. The rules of conduct are not a secret. However, the heads of departments of the largest networks, people are decision makers on supplies, will provide relevant regulations of tenders / auctions specifically for delegates of Retail Detail. In detail!

Moreover, in a lively discussion, we will “analyze spare parts” of typical problems of traditional procurement practices: price changes during the execution of contracts, transparency of the selection criteria, and quality of the examination in the evaluation of non-price parameters. Also, there will be discussed a problem of use and regular maintenance of unique innovative technologies and equipment in real stores etc.

And, most importantly, we will discuss how to improve the system of procurement and supplies in order for non-standard solutions (and especially innovative) become able to overcome barriers to entry. Which procurement system can guarantee an optimal solution when choosing a product and supplier, the best in terms of efficiency, predictability, cost of operation, as well as competitiveness — today and tomorrow? And finally, as ALWAYS, to get a decision at the best possible price?

Plenary Session III:
IT as a platform for innovation in the retail services industry

According to research held by Gartner, by 2017, Marketing Directors of leading international companies will spend more on IT than on IT-Directors. First of all, this trend will affect the retail market. Marketing, logistics, management, procurement ... all these processes are becoming more technological, and the key to achieving competitive advantage often lies ... in the “big data”, operated by leading retailers.

If you take a broader view, it was still yesterday when the main IT protagonists were technologies themselves, while employee and customer had to put up with their inevitable limitations. Today it begins an era of IT without boundaries. And in the center of it is not technology, but the user! Already yesterday, the modern retail does not exist without information technology. But today, advanced IT is not just desirable, but a necessary condition for the operation of innovation! Generally speaking, IT is becoming an “innovation platform” for the business.

However let’s leave aside the theoretical discussion about the role of IT in business of tomorrow! Session Retail Detail is about HOW to make IT platform receptive to the introduction of a qualitatively new technologies? Able to do it quickly, cheaply and regularly? And, specifically, with respect to just FOUR elements: Social, Mobile, Cloud and Information — Socialization (social networking technology), Mobility (mobile revolution has already occurred), Cloud Solutions and Information. It is about how, in practice, to turn IT from a cost center into a profit center. And how to organize the work of “IT-interpreters", i.e. integrators of new solutions for functional areas of the network.


From “What is it?” — to the implementation experience!

Thanks to technology retail market participants have a unique opportunity to not only manage the loyalty of consumers, but literally “get to know them in person”, be aware of the preferences, interests and requests. Fiction? Already a reality! These and many other opportunities open to retailers the innovative solutions relating to the category of SoLoMo (Social + Local + Mobile).

SoLoMo model is based on three pillars of technology that have grown over the past decade: mobility, social networks and possibilities for identifying the location of the consumer. These three pillars are already strong themselves. But a combination of them is not just the sum of the potentials, but a new quality.

And do not think that all this “does not concern me”. Today and now SoLoMo application solutions are being developed and implemented that meet the challenges of: Marketing Director, HR Director, Director of Business Development and the store or shopping center manager. Powerful new tools to attract and retain thousands of buyers do not appear often! Let's look in details.

Or why science fiction writers “are nervously smoking”?

Robots do not need a lunch break, a smoke break or holiday. Yet they are much faster than a human and not get tired from boring duties that looks so to the human mind. Is there a place for robots in the retail chains? May it happen that within a few years they will solve the problem of cleanliness in shops, safety and the “presence” of the federal top managers of the network in each regional office network?

Session for each of the professionals in the retail sector. Specialists in marketing and operation of shops, HR and IT, and Development Directors.

Or, “Well, hello, it's me!”

The task of biometric technology is to give a clear answer to the question: “Who”? Who opens the door? Who approaches the Database? Who withdraws money from ATM? Who gets access to mailbox or checking account? Is it the person who is entitled to this operation? The essence of innovation is to provide the answer to the question “Who”? is faster, more accurate and cheaper than any other system.

Stern guards, rare turnstiles, magnetic card pass ... All these solutions for security and authentication may soon be museum pieces (except for the mummies of the guards!). Biometric systems are able to recognize a person by those “parameters” that cannot be left at home: fingerprints, face, voice, retina, and even ... unique vibration characteristics.

Let’s discuss which of the network divisions — HR, IT, Security Directors or Directors of Logistics — may use this biometric technology in the first place? How much money will be saved? How much “positive communication experience” with customers will our business win?

Big Data.
Someone with bigger (data) is right?

The base technology of Big data is “Three V”: volume, velocity, and variety. Big data is a modern technology of online processing of huge volumes of information submitted in any form. Customer behavior, analysis of procurement, inventory management, optimization of processing electronic invoices... there are a lot of ways to use Big data application solutions in the retail sector. But the real power of big data technologies is predictive analytics. Ability to predict future events based on the huge arrays of information collected, which is still almost does not “work”, is truly unique.

So everybody has huge amounts of data. But how about the OPPORTUNITY to get answers to questions related to the future? Requests are non-standard, algorithms are non-rigid. It is terrible to say, but it's almost an intelligent system which can be used to predict the development of the retail network.

Answers to which questions from the future with the help of Big Data can be obtained by Director of Development, Director of Marketing, HR and IT Directors?

Business Intelligence (BI)
Or how to make the right decisions quickly!

Today Business Intelligence Systems (BI) has moved from the category of innovation to the “plateau of productivity” and marketed as tested software products and services.

From the one hand, BI is the methods and tools for building informative, analytical reports on the current situation. It is necessary for decision-making information. User-friendly, affordable directly to specific employee. At any (i.e. short notice) time set by him.

But, in addition, depending on the embedded algorithms, BI links interference of a large number of parameters and allows to design business (model) and their consequences.

Consider the examples of implementations. And not necessarily with “big data”. First of all, BI is a tool for the company's operations, for each functional unit.

How to use the BI “interface” for decision making operational decisions by Development Director, Marketing Director, HR and IT Directors, and Logistics Director?

Or “accurate guidance system” for the business.

“Where”? is another class of questions, the answers to which are now required for the networks to compete. Where to open a new store? Do I have to close the old one, or just dismiss the Director? Where are the trucks with the goods? Where and how much does a driver sleep? Where is a specific storage pallet? Where is my user and which store he is looking for? Where does he spend most of the time when coming to the store – “fresh” department or at the box office? And by the way, why? Maybe, there are huge lines?

Decisions based on the principle of geolocation, allows retailers to get answers to many other questions. And most importantly, geolocation has already grown out of short pants and start-ups and can work effectively in the network. How to save and make money on it? And where, in what areas, it is impossible to develop without geolocation.

The session is based on the principle of supply tender. Competing writers release solutions for economical viability of the projects, and efficiency of operation. Expert council evaluates and makes decisions.

Social networks
What is there for a simple retailer to catch?

Mass insanity? Entertainment? Nor non-binding exchange of links and photos? Chatter?

However we may feel about social networks, it is a new environment in which there is our customer. And thank him for that. Having your life opened and public in social networks, millions of patrons provided the participants of the retail market with a unique opportunity to obtain a qualitatively new information about their customer. “Manual” work is not enough to cope. We need innovative solutions and technologies to turn social media into a powerful tool for sales, marketing and customer loyalty management.

We discuss: how to collect and use information? What systems exist specifically for retail? What decisions are made based on analysis of data from the network (apart from sensational stories from the U.S. secret services)?

Depending on functionality


IT platform. Main features

“Patchwork”, and even in high style, “island” automation is an obvious impasse for retail businesses of all sizes. Unified and stable platform is no alternative solution. But, what are the requirements for it are today, what has changed due to the explosive growth of applications (functional) technology in the retail sector? And what is left in the past? A list of requirements for IT infrastructure is constantly expanding. Let’s discuss the main ones. And consider the proposals of the leading developers. In all budget groups.

The session is held in the format of “tender for the supply”.

Internal customer. The practice of predicting and meeting its demand

IT in the retail sector has long ceased to be perceived as a "secondary", "support" tool. Ideally, it is an independent decision-making center, a partner for the other functional units. But, anyway, the evaluation of the success of IT internal customers is one of the most important KPI. How, in practice, to create a relationship with these contractors, playing ahead of the curve. What are the strategies of IT development in the marketing, logistics, development, etc., from the leading players in the market? And how to “destroy internal barriers” between the IT service and the “internal customers”?


Race of "inhuman" technologies in HR.

Considering all humanity of HR profession a myriad of processes in this area lends itself to automation and almost in all fields there are successful technological solutions. Automation of human affairs, video surveillance systems, electronic communication with the staff ...There is also a real innovation: own radio stations and television. Distance learning, technology e-learning. Video-guidance for employees ... How does it work?

The summit will discuss the best technology solutions, at the option of the Expert Council. In detail!

Social networks at the service of HR.

Technology of work in large social networks (FB, LN, «Vkontakte ").What services are created today to address corporate business objectives and what will be ready to be used tomorrow? Let’s discuss with experts and “advanced” users. But apart from that, we will see recent examples and create internal social networks, online environment for employees.


Generational marketing. Purely technological solutions

Retail network must be able to speak the right language with all groups of consumers: with young people, middle-aged consumers and the elderly. Is it possible to create a “universal language” with all customers, or retailer must develop different “dialects” in the field of marketing and PR? How to change these “dialects”? How to change the language used by young consumers for the last 10 years and how it will change in the coming years? Practical experience of implementing modern practices of marketing communications. What has been the experience: what tools are ready to be eliminated from the arsenal?

Loyalty. Difficult decisions.

Loyalty is created by 1000 and 1 way. From the smile of the cashier to the bench at the entrance to the store. But at the summit Retail Detail we talk exclusively about new technologies. What solutions bring the best value today and will dominate in the near future? Is there a hidden potential of the already tried and tested methods for loyalty management?

Our main questions. Selection of the physical media of “loyalty” for tomorrow: bank card, phone, Biometrics? Customer choice awards: bonus (points, money, gifts), special status and special services? What should be effective “mix” of elements in a successful system? And, most importantly, how to technically implement all of this? Moreover, how to use the loyalty system for the study and optimization of the customer and the supply of goods? Only case studies will help to understand!

Operation and Development

Launch of the store. Confession: "When 100 + objects are done."

The club “100 + wonderful discoveries” at the summit Retail Detail is amazing people who have experience running hundreds of stores. But we talk with them exclusively on the technological aspects of launch, deployment of IT, electricity, heat and cooling, ventilation and control systems. What are the bottlenecks that break more often? How does the implementation of new technology systems go? And the things to remember, while considering innovation?

Intelligent operating systems. Or shop smart.

New technologies make it possible for truly “smart” store to control its livelihoods and report on potential system failures. Strange, but everybody knows about the design work in progress for smart refrigerator which orders food itself. But that it already works in retail intelligence systems — almost no one. How much can you save? How to extend the life of equipment and buildings? We will understand. In detail!


Logistics The distribution center of the future. Closed "round table"

The modern distribution center for its functionality is not inferior to the mission control center. How best to store the goods? What kind of loading and unloading equipment to use? And finally, what the modern process control system for the distribution center should look like? How best to organize shipping and receiving, distribution and storage, inventory and tools for analysis of the RC.

Our focus: new technologies, innovative solutions, human errors, reliability and stability, low costs.

How to put at the service of retail business a model of "open innovation". "Round Table" for the members of the Expert Council of Expo Summit

Despite the rapid development, the retail market of Russia remains one of the most conservative. There are more reasons to say that the consumer is beginning to outpace the retail trade in terms of willingness to use the latest innovative technologies.

Until recently, innovations in the field of trade were born within the retail industry (often — within individual trading companies in their own research departments). However, the whole world starts to active transition to a model of open innovation. It is time to look at the open-air market around and find there a lot of ideas, technologies in various stages of completion and a different value and innovative team and opportunities to invest in them, acquiring start-ups and solutions at different stages of maturity. Is Russian retail ready to take full advantage of the open innovation model? Is there such a demand for innovation from the retailers? How to build a retail network of well-balanced system of internal generation of innovations and their involvement in the open market?


The functional layout of the shop hall.

No matter how innovative the concept of the store is, it is real people – the buyers who dictate the rules of its functionality. And as long the buyer changes, the rules are changing accordingly. Yesterday the “dead end” of the shelves was considered a gross mistake in the layout. The pathway of the buyer in the hall had to be of the maximum length. A pallet layout in fashion is nothing but a crime. Now the world is upside down! What are the correct rules of the new functional layout shop hall? What are they for different shops?

Interactive navigation in the shop.

Towards what stimuli a "used to everything" view of the buyer is ready to respond? Stream of advertising, video, gadgets ... Where, in what level from the floor, on which media? And how to place navigation in the store: graphics, image, photo, text? Or is there a reasonable price for 3D-solutions? How to communicate with the common man through interactive kiosks and storefronts? What does he look for in a land far away — what information does he want to get? How justified today the installation of equipment that offers video solutions (recipes, information), along with a specific product? How to really influence the decisions on the average bill?

Devices: Outside the box, inexpensive, but very usable.

This is how the question is now put to suppliers of equipment for the shop hall. Minimum energy consumption, minimum maintenance costs. But the most attractive to the buyer. How to combine all this into concrete decisions of the leading manufacturers? Consider the examples of integrated solutions for the retail stores of different directions.

How to work and how much do the “atmospheric” technological solutions cost? Drying shoes, cleaning, smell, sound, control electronic price tags, smart carts. Blitz presentation of new “details” for the "smart store".

Lighting solutions. From windows to shelves

Complex issue that require special consideration in the design of any type of store. 70% of the information we receive through the eyes, so that the light level storefronts directly affects the interest of passers-by, and the right lighting of the product groups affects the average check. But the perception of the buyer of light, color, its tones (warm-cold) changes like fashion. What is relevant and how does it work today? Lighters itself — on what to bet, if the only thing that is clear from the new technologies — is that light bulb has outlived itself.

Cashier: speed and smile.

Two eternal values in the cash center are the speed and "smile", that is, efficiency and attention of the cashier to the customer. What new discoveries have been made by the developers of equipment in the field of ergonomics of the cashier? What technologies allow the cashier to spend more time to communicate with the buyer, without increasing the tail of the queue?

What will take place in the Russian retail self-checkout systems. And when it's time to buy NFC terminals?

Automated warehouse, in the store!

Experience the effective organization of internal logistics based on the real examples from practice: pharmacy, food chains and electronics. How do an automated warehouse, delivery system to the box office work? What are the problems faced by the buyer? And how much does it cost to install and use the solution?

Smile, you are on candid camera. Or how to permanently give up the security guard.

According to the GlobalRetail Theft Barometer, Russia ranked 2nd in the world in terms of losses from shoplifting. In 2011, Russian retailers lost $ 4 billion. Less than half of the losses occurred due to theft of the amount of retail sales on the conscience of shoppers (43.2%), the rest is a responsibility of the store employees, as well as errors and violations of manufacturers and suppliers. What electronic security system to choose? How to secure products in the public domain? How to outsmart a professional thief? Should the anti-shoplifting equipment be expensive in order to prevent the loss, or ...?

Technological solutions in an organization to prevent theft. And the restructuring of store personnel, when you give up the live guards.

Super bonus! A selection of new and sometimes even innovative solutions of “removal teams” to take goods by the cashier.