«Benefit from the latest ideas and concepts in the marketing world today brought to you by the thought leaders in Western Europe. Leapfrog years of marketing development and gain insight into the latest initiatives.

How Brands Need To Become Social:

The case for opening up and embracing conversation with your audiences. Unlocking social capital to foster mass dialogue, collaboration and co-creation.

Raul Lansink, CEO and Founder, Favela Fabric

FAVELA FABRIC

The work of Favela Fabric is at the forefront of how social media can help businesses and brands use the power of the internet to create cooperative groups that enable them to gain insights about their product/brand/business/new initiatives/ whatever – this feedback enables them to develop products to better suit their market, market more accurately to the correct segments, identify new markets, adapt the product to remove negative isssues etc etc – it is really positive and interesting stuff.

Achieving an effective differentiated internal brand culture

Clive Woodger, CEO and Founder SCG London

His aim is to help organisations develop their company image and reputation in the marketplace based on achieving an effective differentiated internal brand culture.

Clive’s international branding and design consultancy SCG London, has been active in Russia since 1998, so they understand Russian mind sets and latest trends. They have worked with more than 80 Russian managements in the retail, banking and real estate sectors.

Clive is frustrated that in Russia, Employer/Employee Branding is seen as a limited HR exercise. He is clear this should be a Board level initiative as it should involve the coordination and alignment of all key departments from marketing to real estate to IT, HR, etc.

The basic logic, as you know, is to achieve best performance, efficiency and ROI.

The costs of staff churn, and poor customer service through demotivated employees are rarely captured by accountants but his approach to maximising a company’s brand equity is worth considering.