Agenda

December 2, 2010, Thursday, first day of the summit


9:00 a.m. – 6:00 p.m.	Registration of the summit participants
9:00 a.m. – 10:00 a.m.	Welcome coffee break, visiting partners show-rooms, networking with colleagues
10:00 a.m. – 10:10 a.m.	Welcome address to the summit participants Anthony Fardon, General Manager, Renaissance Moscow Monarch Centre
10:10 a.m. – 11:40 a.m.	PLENARY SESSION I Shorts presentations followed by a discussion of presenters and delegates. The lessons of the Crisis The most viable business conceptions of the Russian hotel industry. Questions to discuss: How have priorities in business management changed today? From the view point of multinational chains and Russian companies. What are the key hotel competitiveness and profitability resources today? How to secure a leading position on the market? Mass market – did the upper-end group or niche projects demonstrate the best performance in the crisis? Which models will be most potentially productive tomorrow?
Moderator	Alexey Volov, sales and marketing director, InterContinental Moscow Tverskaya Hotel
Speakers	Gebhard Rayner, managing director Hyatt Hotels & Resorts Europe, Africa Alexis Delaroff, CEO, Accor Russia-CIS Liudmila Kazanova, vice-president for marketing, sales and business development, Interstate Management Services Inc Gerhard Mitrovits, General Manager, Balchug Kempinski Dmitry Kolesnikov, Chairman, Cronwell Hotels&Resorts
11:40 a.m. – 12:00 p.m.	Light lunch, visiting business partners’ showrooms
12:00 p.m. – 1:00 p.m.	PLENARY SESSION II Market Analysis Occupancy rate and key performance indicators in the capitals and regions. Changes forecast for different categories of hotels.
Speakers	Gennadiy Lamshin, President, Russian Hotel Association Stanislav Ivashkevich, deputy development director, hospitality industry, CB Richard Ellis
1:00 p.m. – 2:00 p.m.	Lunch
2:00 p.m. – 2:45 p.m.	PLENARY SESSION III в формате выступлений Finances Addressing issues of financial management and cost control in the current market situation. Questions to discuss: Analysis of the budget items that were subject to adjustments mostly since the beginning of the crisis. Which adjustments were justified and which should be revised? Borrowed funds. Examples of restructuring. New borrowing practices.
Speakers	Ekaterina Garanina, CEO, Accord Management Group Alain Bourdin, Executive Vice President, Chief Financial Officer, Korston
2:50 p.m. – 4:10 p.m.	PLENARY SESSION IV Panel discussions. A Management Company and Independent Operators. Questions to discuss: Who won and who lost when coming out of the crisis? What kinds of decisions will owners make regarding transferring properties in trust? Legal aspects of owner and management company relations
Moderator:	Elena Lysenkova, CEO, Hospitality In.Comm
Speakers	Philippe Brisbois, CEO, IFK Hotel Management Alexander Gendelsman, CEO, AZIMUT Hotels Company Alexey Mousakin, CEO, Cronwell Management Ltd. Dmitry Ivanov, Chairman, Aurora Hospitality Group (Continent Hotels and Resorts®) Gennadiy Ustinov, CEO, VashHotel Management Company Tatiana Usatova, CEO, Turris Management Company
4:10 p.m. – 4:30 p.m.	Coffee break, visiting summit partners’ showrooms.
4:30 p.m. – 6.15 p.m.	PLENARY SESSION V Investors and developers. Question to discuss: Changes in policies and operational work with investors and developers in the post-crisis market. Strategic approach to property maintenance and construction efficiency. Green Building practices. Practical recommendations by industry experts, technology and equipment providers on cutting down maintenance costs.
Moderator	Michael O'Hare, managing director, Horwath HTL Hungary & Russia Guy Eames, CEO, Russian Green-Building Council
Speakers	Marina Smirnova, senior vice-president, Jones Lang LaSalle Hotels Nikolay Moroz, head of development&construction, Reso Group of Companies Kirill Pogodaev, market segment manager Office, Retail, Hospitality, Philips Lighting David Owens, Head of Business Development, ARUP Russia & CIS Natalya Galechyan, PR-director, Eco-Union of Saint-Petersburg, head of project «ECO-Hotel»
6:30 p.m.	Joint tour of investors, developers and hoteliers to Lotte Hotel Moscow.

December 3, 2010, Friday, second day of the summit


9:30 a.m. – 10:00 a.m.	Morning coffee, visiting summit partners’ showrooms
10:00 a.m. – 11:45 a.m.	PLENARY SESSION VI In the form of panel discussions. Marketing and Sales. Revision of sales channels and marketing in the post-crisis period. Questions to discuss: How are sales distributed by various channels today? What kind of sales structure will be successful tomorrow according to experts? Global and local hotel booking networks. When collaboration is successful? Modern pricing policies and avoiding dumping. New target audience marketing. Using Internet social networks to support a company brand and working with a guest.
Moderator	Mikhail Ushakov, chairman of the committee for co-operation with hospitality organizations, Association of tourism technologies
Speakers	Vadim Prasov, executive director, GOST club system Alexey Volov, sales and marketing director, InterContinental Moscow Tverskaya Hotel Natalya Kurbatova, sales and marketing director, Crowne Plaza Ekaterina Garanina, CEO, Accord Management Group Alexey Akindinov, CEO, Hotel Savoy
11:45 a.m. – 12:00 p.m.	Coffee break, visiting summit partners’ showrooms.
12:00 p.m. – 1:15 p.m.	PLENARY SESSION VII High Value Added Services. Questions to discuss: Additional services sales management – how to sell more? Wellness & Spa, other special services – when the demand is likely to recover? Should we continue investing in their development today?
Moderator	Karina Basharova, coach, business trainer
Speakers	Sergey Kolesnikov, CEO, GOST Hotel Management Blake Andersen-Buntz, director, NAI Becar Hospitality Zhanna Chernikova, director, Egida-Piter
1:15 p.m. – 2:15 p.m.	Lunch
2:15 p.m. – 3:30 p.m.	PLENARY SESSION VIII New Hotel Forms and their Business Models: Focus on the mass Market. Hostels and Discounters.
Moderator	Anton Matveyev, head of project, Frontdesk.ru
Speakers	Philippe Brisbois, CEO, IFK Hotel Management Anton Malkov, CEO, LikeHome Serviced Apartments Liana Vengzhinskas, CEO, Intourion Hotels Mikhail Nouridzhanov, CEO, Napoleon Hostel James Skinner, CEO and owner, Godzillas Hostel
3:30 p.m. – 4:00 p.m.	Coffee break, visiting summit partners show-rooms
4:00 p.m. – 5:15 p.m.	Plenary Session IX In the form of panel discussion. Personnel and Efficiency Resources. Questions to discuss: Efficient personnel recruitment, motivation and control systems. Revision of personnel functions in different divisions. Advantages and disadvantages of outsourcing personnel training.
Moderator	Alyona Zanegina, business development director, Agency Contact
Speakers	Tatiana Bibikova, director for recruitment in hospitality industry, Agency Contact Anaida Ayrapetova, HR director, IFK Hotel Management Ekaterina Finevich, HR director, AZIMUT Hotels Company Ekaterina Balashova, independent expert at hospitality human resources practice
5:15 p.m.	Forum closing. Cocktail. Excursion at Renaissance Monarch Center