About the forum in English

June 2-3, 2011,
Moscow, Hilton Leningradskaya

The Fourth International Fashion Industry Forum in Russia

FASHION RETAIL RUSSIA 2011:

new scenarios of fashion retail development in Russia;

details of successful tactical business management.

For the past four years the Fashion Retail Russia Forum has been a major business platform in Russia, annually uniting owners and managers of companies working in retail and production sectors of the fashion industry. It also has been a place for solution of business tasks, establishment of partnership relations, exchange of experience and development of the market structure.

The forum is supported by the Association of the fashion industry, Fashion Consulting Group.

Forum Key Points

ONE AND ONLY business platform for the meeting of the chief executives of the fashion industry in Russia

FOURTH ANNUAL meeting

POSITIVE OPINION of the delegates of the Forum 2008, 2009, 2010.

PARTICIPANTS:

chain stores selling clothes, footwear and accessories, Russia and the Commonwealth of Independent States
independent (multi-brand) stores, Moscow and the regions
distributors
manufacturers
fashion industry equipment suppliers and service providers

Exposition of companies providing services and equipment to fashion industry.

Highly topical program:

Two days of discussions, seminars, roundtable discussions and focus sessions

Fifty presentations of representatives of the leading international and Russian chains, manufacturers and distributors

100% of practice from the experts of the fashion market

Special program of the forum:

Personal focus session with the head of one of the largest Russian companies (manufacturer, distributor and owner of a federal retail).

TALK-SHOW: Loyalty programs and loyal customers.

Cocktail party in one of the famous luxury boutiques of Moscow.

Session partner of the forum company Fashion Consulting Group: Development strategies for multibrand stores in Russia.

From organizers:

Today the major characteristics of the mass market and business of trendy clothes and footwear in Russia are: (a) recovery of the consumer demand; (b) growing pressure of mono-brand international chains, fast fashion in the first place; (c) re-division of the sphere of influence in distribution at the federal level; and (d) development of brands in the regional markets.

Each factor inevitably and significantly affects your selection of strategies in development of fashion retail. That's exactly why first of all we suggest that at the business forum we should see together the "big scenarios" of the further growth of chain retailing in this country. We all understand that correct selection of the concept of business building today, during the upswing of the market, is a lot more important than colors and styles of particular collections. Should we place our stake on high markup (sales marginality), on development of unique values of our brand or on the best price, quick turnover and strong logistics? Will mono-brand stores with a high degree of vertical integration of production, marketing, or discount trade and large outlets be bringing steadily high profit today and tomorrow? What is better: partnership with international brands or investment in your own national brand? And last but not least, how important is development of online sales in RuNet today and how real is the virtual alternative to offline stores in Russia? The Forum will face these issues to the chief executives, managers and founders of successful clothes and footwear stores, representatives of international brands and Russian manufacturers.

Along with the answers to these strategic questions the Forum will disclose the details of successful operational and tactical business management. Selection and mechanics of positioning, successful models of partnership of a brand/manufacturer and a chain, communication of brands with customers, the distributor's role and logistics examples, selection of sites for stores and store fitting process solutions. All these topics will be covered by real professionals, Russian and European experts.

Acknowledgements:

The organizers, BBCG, would like to thank the members of the Expert Council of the Fashion Retail Russia 2011 Forum for their assistance in formation of the program and pool of the spokespeople: Aniko Kostyal, Director for Development in the Central and Eastern Europe, Mango; Andrey Kupriyanov, Member of the Board of Directors, Glance; Olga Kuznetsova, Co-owner of the Rikki-Tikki children's store chain; Tatyana Komissarova, Director of the Market Management laboratory of the Higher School of Marketing and Business Development; Vladimir Lunin, General Director, Maratex; Anton Titov, Owner and General Director, Obuv Rossii. As well as personal acknowledgments to: Yevgeniya Malysheva, General Director of Icon Communications, for assistance in preparation of the Forum.

Answers to frequently asked questions:

Dates: June 2 and 3, 2011

Place: ul. Kalanchyovskaya 21/40, Hilton Leningradskaya, Moscow (famous high-rise in the center of Moscow!)

Registration: open; ends on May 31

The cost of participation in the Forum for representatives of different retail companies, specialized manufacturers or supplier companies: 895 euro (VAT not included)

The cost of participation in the Forum for representatives of equipment supplier and service provider companies: 1195 euro (without VAT)

Representatives of regional retail companies will be provided with an additional discount!

Additional expenses: none, all included

Accommodation: Hilton Leningradskaya hotel. Special accommodation prices for Forum delegates!

Registration: the contact is Irina Chinnova, iren@b2bcg.ru, +7 495 785-22-06, 785-22-08