Programme

The Co-Development of Fashion Brands and Modern Retail in Russia in the Post-Crisis Period.

What are successful partnership models between manufacturers/brands and online shops at this stage of the market? Is there a niche for independent retailers? What is the future for distributors? What changes are foreseen for the franchise system in Russia, including in relation to imports? Co-development in the regions? What are the implications of the entire supply chain becoming closer to the consumer? A discussion led by company chief executives representing different organizational business models: independent retailers, distributors, international brands, vertically-integrated companies.

• OLGA STEINBERG, Country Manager Russia, FashionUnited World Wide (Netherlands)

• ANIKO KOSTYAL, Expansion Director Northern, Central&Eastern Europe, Mango
• ANATOLY VASILYEV, General Director, Parizhanka (a network of shops Parizhanka in the regions, distribution in Europe and the U.S., manufacturing in China and France)
  
• IGOR KIRSANOV, Moscow department Director, Chain stores of Italian fashion SO*DA
• VlADIMIR KORSHUNOV, General Director, Westland

The Customer 2011-2012. Preferences for Different Formats. How to Gain Competitive Advantage?

The session examines the actual preferences of consumers for different retail formats. Ease of purchase, service, price, brand and other elements determines why consumers choose between shopping centers, high street retail, multibrand stores, online-retail, catalogue trade and discount outlets. How do the leaders of these various fashion retail formats see their competitive advantage? In what way and how fast are customer preferences changing? What is the mix of retail consumer services that will guarantee long-term success?

• MARIA SMORCHKOVA, Director General of the Association of the fashion industry

• ТАTIANA KOMISSAROVA, Head of Market Management Laboratory in Higher School of Marketing and Business DevelopmentБик
• OLGA KUZNETSOVA, Expert of the Higher School of Marketing and Business, NIU School of Economics; Board Member network of children's stores, Rikki-Tikki
• NATALIA PETUKHOVA, Commercial Director, Initium

Premiere! Fashion Retail Russia presents new international brands

• ELENA OKONESHNIKOVA, Creative Director, Lengy (Wholesale and manufacturing company)

• JAVIER G. SAN MIGUEL, Marketing Director, Hoss Intropia

MODERN TECHNOLOGIES FOR IN-STORE ASSORTMENT MANAGEMENT

• ANDREY NEVZOROV, Territory Account Manager, Motorola Solutions

Anatoly Vasilyev of the lessons integration with EU market

Session with the CEO of Parizhanka, the first company in the history of Russian fashion industry that acquired one of the famous productions of Europe! What is a goal of the European brand acquisition? What prevails: benefit or problems? How do French specialists evaluate perspectives of the Russian company at the market abroad? How does Parizhanka evaluate its chances? The first details of the brand transaction will be revealed to the participants of the forum Fashion Retail Russia.

It is the Personnel Who Drive Business Growth

Senior management teams are focused on business growth. Who are the right people to hire and how do we motivate them today? Can I use mentors within my management structure? Am I a team leader? How do I measure my progress?

• KARINA BASHAROVA, Faculty Development Manager, CCL LLC

• GEORGIY NIKOLAICHIK, Chairman of the Board of Directors of companies Budu mamoy
• OLGA KORYSTOVA, Member of the National Academy of Fashion Industry, Dean of the Academy of Fashion Marketing Schools MOD'SPE (Paris) and MAO N. Nesterova (Moscow)
• ALEXANDER MURZOV, Head of consumer market Odgers Berndtson (International recruiting agency, the largest in the U.S. and Europe)
• LUBOV KORPACHEVA, Director of Personnel Management, Trading Network "Vesch!"

Luxury Party with CARA&CO in one of the special places in Moscow’s Contemporary Art Centre Winzavod.

Retail Properties in the Regions. The Dynamics of Rental Rates. How to Assess Potential Tenants.

What are the market dynamics for determining rental rates? What contractual obligations are important to note today? Classifying regional shopping centers. What shopping center concepts will work in the marketplace. How do you decide whether your shop will work in a particular location.

• OLGA SAVRASOVA, Head of Marketing and Advertising Management Company of the Hermitage Development, Member of the National Academy of Fashion Industry

• TATYANA DIVINA, Chief analyst of the Department of Research, Cushman & Wakefield
• SERGEI ZUR, Deputy General Director for Commercial Affairs, Regions - Management
• SERGEY GALERKA, Development Director, Finn Flare
  

SAVAGE'S CASE STUDY: Future Warehouse Technologies.

What a warehouse to support the growing goods traffic does a dynamic company need? What objectives should Distribution Centre decide? What needs should it meet? Leading Russian company presents new technological solutions in the warehouse, analyzing the results of the "before" and "after" its implementation.

• ALEXEY ZHOGOV, Logistics Director, Savage

Development strategies for multibrand stores in Russia.

• MAYA KAZNACHEYEVA, Director of Marketing Department FCG

• ANUSH GASPARYAN, Director of "Management in the fashion industry" National Research of the University Graduate School of Economics

• ANDREY KRUGLOV, General Director, Gallery «Yakimanka»
• ALEKSEY SMIRNOV, Сomercial director, Jeans Symphony (distributor of Camaieu, Pepe jeans, Pierre Cardin, Tom Tailor, Celio)
• ELENA KABANOVA, Marketing & PR director, Snegnaya Koroleva

Brand Communication with the Shopper In-Store.

Undoubtedly, the brand is the main engine driving sales in the fashion industry. However, a long chain of intermediaries often distorts the unique qualities of the marketing message to the consumer. Everything from the shop design to the style of the floor personnel make up its constituent parts. How should such a complex system of communication be structured? Who is responsible for maintaining the overall consistency of this communication? How best to communicate within multi brand shops and chains? Marketing agencies and brand leaders will discuss modern communication techniques for brands in retail.

• ANDREY BURMATIKOV, Director of Creative Center SELA

• IRINA OSYANINA, Sales Director, BNS Group (Calvin Klein, Pinko, Topshop, Topman, Miss Selfridge, Jennyfer, MEXX)
• JULIA NIKOLAEVA, Marketing Director, O'stin
• SOFIA TRUSYUK, Head of the Clothing and Textiles, Mir detstva
• OLGA SHISHAKOVA, Marketing director of trade and manufacturing company Orby

CASE STUDY of Borlas Retail

Mobile technologies for fashion industry: from survey of conceptual solutions to successful cases.

• ALEXEY YARIKOV, Commercial Director, Borlas Retail

Loyalty programs and loyal customers

So what is the customer's loyalty? Are they the ones who just have loyalty card? Or, perhaps, loyalty - is synonymous with customer satisfaction and can be measured through surveys? Or is it something tangible and can be measured, for example, as a percentage of buyers who come into your store to purchase at least once a month? Participants of the show: representatives of retail companies who implement the loyalty programs will rise to defend their programs.

• DMITRIY LEVITSKIY, Partner, Consultant, Retail Training Group (among clients - Levis, МЕХХ, Sela, Esprit, Reebok, Finn Flarе)

Internet Marketing.

Today, everyone needs to learn about Internet marketing and creating online sales! A look at examples of how online fashion retailers are marketing via social networks. Comparisons with international experiences. Conclusions.

• ARSENY VEYTSKIN, Independent expert in the field of new media and the Internet

• WILL MACKENZIE, Managing Director, INTEGER Group
• DMITRY KORCHAGIN, Director of Development of strategic partnerships in Eastern Europe, Google Russia
• JULIA NIKOLAEVA, Marketing Director, O'stin
• KIRA ZHESTKOVA, Manager of Product Development, СPANetwork