English version

Welcome Lunch. Participation in the work of forum partner showrooms (logistics, product manufacturers, equipment).

Professional tasting session of new ready-to-eat products (new manufacturing technologies and recipes).

DEMAND ANALYSIS: NUMBERS AND FACTS

Directions of growth of fresh produce and ready-to-eat foods under own brand.

The dynamics of influence of fresh products on customer loyalty. How fast does loyalty increase?

FUTURE OF FRESH PRODUCE INDUSTRY IN RUSSIA: RIGHT QUESTIONS AND CLEAR ANSWERS SESSION ©

Participants: federal and local retailers, heads of leading manufacturing companies, logistics experts, technology providers

• Myths about the opposition between retail chains and manufacturers and real growth barriers. Legislation, supply services, responsibilities of the chains. Main results of the year and 2012 strategy.
• Dynamics of consumer prices in fresh produce on the internal and global markets. The future of import.
• The future of vertical integration of chains and manufacturers. Which contracts and relations will create conditions for growth of commodity manufacturing in agriculture in cooperation with retail chains?
• Losses. Taxation and social initiative.

BEST PRACTICES OF MANUFACTURERS AND CHAINS: DIGEST OF EFFECTIVENESS IDEAS

The forum will consider short presentations on organizing agricultural manufacturing and supplies. Consolidation of small manufacturers and solving certification problems, assuring stability of supplies. Working with seasonal produce. Ways to cut costs for custom-made orders. Innovations and restoration of best practices of Soviet economy. Plus much, much more!

Fresh concepts of setting own production at a store and at retail chain

Mini production facilities at stores? Own commercial kitchens? Contracts with large restaurant companies? Which models work the best and for which good categories? Let’s consider the examples, discuss efficiency of decisions made!

HOW DO WE GET PRODUCTS BEYOND THEIR SHELF LIFE OFF THE SHELVES?

Products with expired shelf life cost a lot to retail chains, this is an obvious fact. There’s a lot of experience in dealing with products with expired shelf life worldwide. This session will discuss the corresponding technological and organizational solutions, and include presentations from European retailers and suppliers and the best practical examples from our experience!

Assortment. own production demand marketing.

Best practices of shaping assortment based on demand researches. How to explain to a buyer that ready-to-eat food is not a result of processing of products with expired shelf life cost?! How to involve a buyer and make HIM/HER involved to the process of product creation? How to set seasonal and holiday assortment? Setting of researches of shopping preferences in respect of ready-to-eat food.

FRESH PRODUCTS: LONG AND ATTRACTIVE
SAFE STORAGE AND TRANSPORTING. TECHNOLOGICAL PACKAGING THAT HELPS YOU SELL

What do customers want from packaging and how does packaging influence consumer demand? Consumer preferences. What should packaging be like to lower retailer losses and guarantee sales growth? Functional solutions for packaging that allow to boost sales.

FRESH FOOD AWARDS

FOR THE FIRST TIME EVER! FRESH FOOD AWARDS. GALA CEREMONY. GALA DINNER, MUSIC AND ENTERTAINMENT

COMMERCIAL NEGOTIATIONS SESSION

Bilateral meetings and contract negotiations:

(А) between sales and supplies managers of retail networks and manufacturers in the following commodity categories: Fruit/Vegetables, Milk Products, Fish/Meat Products, Pastries.

(B) between suppliers of equipment and products for own production, restaurateurs and retail chain managers in this area.

LOGISTICS OF FRESHNESS: FROM THE MANUFACTURER TO THE SHELF

This round-table discussion will include logistics experts, manufacturers and distributors. Experts will include representatives of large international logistics companies. The discussion will focus on optimizing delivery time and costs and coordinating demands. We will discuss long-term interests of all the participants, and determine the main resources in effectiveness growth. Long-term planning, new IT solutions, investment in modern storage and transporting systems?

RETURNS. UTILIZATION. SYSTEMIC SOLUTIONS

The industry loses up to 20% of fresh products. Gigantic losses are reflected on business and the price of end products, and therefore require systemic solutions on the part of the sector and the state. This also includes new initiatives. How do we keep the quality and guarantee the safety of fresh produce? Let us discuss this at the highest level!

FRESH FOODS AS COMPETITION WEAPON

Which assortment and what positioning of fresh products can bring competitive advantage for discount stores? How exactly can you compete against major brands? How do you sell the idea of freshness to your customers? How do you visualize it? What new formats of “fresh product store” are being used worldwide?

MARKETING AND SALES MANAGEMENT ON TRADE FLOOR

Trade floor management: lighting, smell, equipment, new competitive ideas. Marketing events stimulating impulse demand. Concepts of coffee shops and restaurants on the trade floor, other new ideas for development of sales of ready-to-eat products.