Programme

Unlike many sectors, the DIY & Household market conditions create truly unprecedented opportunities for successful business transformation. Most retailers have regained pre-crisis level of sales in their traditional channels. The house and home arrangement remain in the focus of consumers’ attention. But shopping decisions depend now on the digital world. How to use the available resources for a smooth transition to the new digital retail economy? What strategic decisions for retailers and manufacturers will maintain and develop their market share?

We will discuss:

• The major outcomes of the pandemic for the market of household goods and repairs. What is the sales dynamics today and the speed of their digitization?
• What will be the holiday season sales at DIY, Household and Garden sectors?
• Main changes in macroeconomics and market regulation. The Government's long-term plans for the development of the construction and commissioning of the new housing.
• Strategic solutions of the retailers and manufacturers for 2021:
  — How do they plan to balance digital and traditional sales channels?
  — What are the trends in consumption to work out first?
  — What formats of trade (including direct to consumer) will be developed?
  — What marketing and pricing solutions are becoming a priority for networks, marketplaces and suppliers?

House and its arrangement became the main trend of consumption in 2020. But are these changes long-term? Prospects of the cities’ and small settlements’ development. Development of the new consumption patterns which were born or reinforced by the pandemic. So how has the customer changed? And how to attract him to the brick & mortar store and to online sales channels?

360 view to communication problems from a position of leading trade networks and manufacturers.

How to get the prompt responses to your requests and offers? How to improve the speed and quality of information exchange? What innovations in this area are coming to the market?

EDI: the most important changes and trends.

How does this idea work in a variety of product categories? And how will it develop further? Examples of the successful eco-products and packaging launching. Development of the "Smart Digital House" model. Launch of furniture discounters.