9 out of 10 people visiting stores make impulse purchases. As a rule, these buying is influenced with emotions and hidden needs of the client. They are one of the most powerful motivators that convert a visitor into a buyer. And the synergy of special tactics and technologies creates the right impulse for buying.
How neuromarketing turns into an applied consumer behavioral analysis solution. Implemented in predictive analytics, psychographic segmentation and other breakthrough directions.
How to present the brand and the product at the offline store? How to resist in a competitive environment? What innovations and technologies to use? What are the new rules of store fitting today?
